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Author:

Han, Ju Yeon

Title:

Not all advertisements are created equal: The role of construal level on hedonic and utilitarian attributes

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

hedonic attributes
utilitarian attributes
construal level theory

File:

Download Juyeon_Han-_Final.pdf

Committee Members:

Anna S Mattila, Dissertation Advisor/Co-Advisor
Hubert Van Hoof, Committee Member
Seoki Lee, Committee Member
Lisa Elizabeth Bolton, Committee Member