1. How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance Open Access Author: Garvey, Aaron Michael Title: How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance Graduate Program: Business Administration Keywords: goalsmarketinggoal progressmotivationcustomer loyalty programs File: Download AaronGarvey_DissertationDocument_6-17-12.pdf Committee Members: Lisa Elizabeth Bolton, Dissertation Advisor/Co-AdvisorJohann Baumgartner, Committee MemberMargaret Grace Meloy, Committee MemberRichard Alan Carlson, Committee Member
