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Author:

Cheng, Andong

Title:

The Picky Consumer

Graduate Program:

Management - Business Adminstration

Keywords:

picky
selectivity
flaw sensitivity
precise preferences
consideration set
attribute importance

File:

Download 2017-4-13_Andong_Cheng_Dissertation_mm.pdf

Committee Members:

Margaret Meloy, Dissertation Advisor/Co-Advisor
Margaret Meloy, Committee Chair/Co-Chair
Hans Baumgartner, Committee Member
Eunice Kim, Committee Member
Jason Morton, Outside Member