1. Emotional Sensitivity Matters: The Matching Effect of Direct and Indirect Emotional Cues on Social Servicescape Restricted (Penn State Only) Author: Jang, Jung Kuk Title: Emotional Sensitivity Matters: The Matching Effect of Direct and Indirect Emotional Cues on Social Servicescape Graduate Program: Hospitality Management Keywords: emotional cuesocial servicescapegenderemotional congruencepre-consumption marketing appealemotional sensitivityinformation processing styledirect emotional cueindirect emotional cuewarmthcompetencehedonicutilitarianemotional incongruence File: Login to Download Committee Members: Michael Tews, Major Field MemberAnna Mattila, Chair & Dissertation AdvisorHubert Van Hoof, Major Field MemberLisa Bolton, Outside Unit & Field MemberDonna Quadri-Felitti, Program Head/Chair