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Author:

Jang, Jung Kuk

Title:

Emotional Sensitivity Matters: The Matching Effect of Direct and Indirect Emotional Cues on Social Servicescape

Graduate Program:

Hospitality Management

Keywords:

emotional cue
social servicescape
gender
emotional congruence
pre-consumption marketing appeal
emotional sensitivity
information processing style
direct emotional cue
indirect emotional cue
warmth
competence
hedonic
utilitarian
emotional incongruence

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Committee Members:

Michael Tews, Major Field Member
Anna Mattila, Chair & Dissertation Advisor
Hubert Van Hoof, Major Field Member
Lisa Bolton, Outside Unit & Field Member
Donna Quadri-Felitti, Program Head/Chair