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Author:

Xu, Haiyue

Title:

Consumer Response to Marketplace Practices: A Moral Perspective

Graduate Program:

Business Administration (PHD)

Keywords:

marketplace morality
moral transgression
company waste
profitability
cross-cultural consumer behavior

File:

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Committee Members:

Karen Winterich, Major Field Member
Anna Mattila, Outside Unit & Field Member
Hans Baumgartner, Major Field Member
Lisa Bolton, Chair & Dissertation Advisor
Brent Ambrose, Program Head/Chair