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Author:

Chen, Qian

Title:

Network Models and Statistical Learning Methods to Study Customer Heterogeneity using Complex Marketing Data

Graduate Program:

Business Administration

Keywords:

customer heterogeneity
network model
co-clustering
Bayesian Cragg model
Bayesian Cragg Model

File:

Download Dissertation_Qian_Chen.pdf

Committee Members:

Duncan King-Hoi Fong, Dissertation Advisor/Co-Advisor
Duncan King-Hoi Fong, Committee Chair/Co-Chair
J. Andrew Petersen, Committee Member
Min Ding, Committee Member
Lei Wang, Outside Member
Wayne Desarbo, Dissertation Advisor/Co-Advisor
Margaret Grace Meloy, Program Head/Chair
Wayne Desarbo, Committee Chair/Co-Chair