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Author:

Xue, Joanne

Title:

True or Performative CRM Initiative: A Matter of Perception in Search of CRM Authenticity

Graduate Program:

Hospitality Management (PHD)

Keywords:

cause-related marketing
celebrity endorsement
hospitality management

File:

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Committee Members:

Donna Quadri-Felitti, Program Head/Chair
Heyao Yu, Major Field Member
Anna Mattila, Chair & Dissertation Advisor
Hubert Van Hoof, Major Field Member
Lisa Bolton, Outside Unit & Field Member