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Author:

Schmid, Franziska

Title:

Essays on Stakeholder Networks in Marketing

Graduate Program:

Business Administration

Keywords:

social networks
business-to-business sales
community detection
social media

File:

Download Dissertation_FranziskaSchmid.pdf

Committee Members:

J. Andrew Petersen, Chair & Dissertation Advisor
Stefan Wuyts, Major Field Member
Arvind Rangaswamy, Major Field Member
Brent Ambrose, Program Head/Chair
Bruce Desmarais, Outside Unit, Field & Minor Member