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Author:

Jia, Haiyan

Title:

Big Data or Small Stories? Exemplification and Interactivity Effects on Shaping Perception and Attitude of Social Issues

Graduate Program:

Mass Communications

Keywords:

Interactivity
exemplification theory
interactive visualization
baserate information
big data
user engagement
vividness

File:

Download Haiyan_Jia-Dissertation-Final.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Michael Grant Schmierbach, Committee Member
Mary Beth Rosson, Committee Member