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Author:

Lee, Chung Hun

Title:

Towards Understanding Consumer Processing of Online Negative-Word-of-Mouth Communication: The Roles of Opinion Consensus and Organizational Response Strategies

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

organizatinal response
opinion consensus
negative word-of-mouth communication
Electronic word-of-mouth
potential consumers
attitude change

File:

Download CHL_Final_Draft_0616.pdf

Committee Members:

David Allen Cranage, Dissertation Advisor/Co-Advisor
David Allen Cranage, Committee Chair/Co-Chair
Anna S Mattila, Committee Member
Breffni M Noone, Committee Member
Deborah Lee Kerstetter, Committee Member

Author:

Gunasti, Kunter

Title:

THE EFFECTS OF PRODUCT EXPERIENCES ON ATTITUDES TOWARD THE BRAND, A PRODUCT’S COUNTRY OF ORIGIN AND COMPETITOR BRANDS

Graduate Program:

Business Administration

Keywords:

inclusion exclusion
attitude change
branding
country of origin
brand equity
product experience

File:

Download Diss_Kunter_Gunasti_D8.pdf

Committee Members:

Johann Baumgartner, Dissertation Advisor/Co-Advisor
Johann Baumgartner, Committee Chair/Co-Chair
William T Ross, Committee Member
Francis Erin Dardis, Committee Member
Margaret Grace Meloy, Committee Member

Author:

Carlson, Mary Lou

Title:

THE U.S. DEPARTMENT OF AGRICULTURE COCHRAN FELLOWSHIP PROGRAM’S INFLUENCE ON ATTITUDES OF POLISH PARTICIPANTS ABOUT AMERICA

Graduate Program:

Agricultural Education

Keywords:

Cochran Fellowship Program
attitude change
international training
Poland

File:

Download CarlsonDissertation.pdf

Committee Members:

James Harold Mortensen, Committee Chair/Co-Chair
Edgar Paul Yoder, Committee Chair/Co-Chair
Rama B Radhakrishna, Committee Member
Robert Laporte Jr., Committee Member

Author:

Vogel, Elisa

Title:

'Hears' the thing: A meta-analytic systematic review of the effects perceived listening

Graduate Program:

Communication Arts and Sciences (MA)

Keywords:

listening
meta-analysis
attitude change
organizational behavior

File:

Login to Download

Committee Members:

John W Gastil, Thesis Advisor/Co-Advisor
James Dillard, Committee Member
Kirt Wilson, Program Head/Chair
Shannon Cruz, Committee Member