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1. THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS

open_access
Open Access
Author:
Johnson, Curtis J.T.
Title:
THE EFFECT OF RACIAL IDENTIFICATION AND MASCULINITY ON EVALUATIONS OF ADVERTISING MODELS
Graduate Program:
Media Studies
Keywords:
attitude toward the model
atttitude toward the ad
racial identification
racial identity
masculinity
advertising
perceived masculinity
self-identification
self-image congruity
purchase intention
File:
Download Curtis_Johnson_Thesis_December_2008.pdf
Committee Members:
Francis Erin Dardis, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor

2. Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore

open_access
Open Access
Author:
Ogden, Justin Mark
Title:
Assessing the "myth of the Ethical Consumer": Demand for "living Wage" Apparel in the Penn State Bookstore
Graduate Program:
Industrial Relations and Human Resources
Keywords:
ethical consumerism
fair trade
Alta Gracia
living wage
globalization
consumer behavior
marketing
advertising
File:
Download Ogden_Justin_Assessing_the_Myth_of_the_Ethical_Consumer.pdf
Committee Members:
Mark Sebastian Anner, Thesis Advisor/Co-Advisor
Xiangmin Liu, Thesis Advisor/Co-Advisor
Lisa Elizabeth Bolton, Thesis Advisor/Co-Advisor

4. Exploring an underdog cause: What hinders or motivates participatory behavior in animal advocacy

open_access
Open Access
Author:
Ruben, Rachel Aliza
Title:
Exploring an underdog cause: What hinders or motivates participatory behavior in animal advocacy
Graduate Program:
Mass Communications
Keywords:
animal
advocacy
motivation
participation
activism
advertising
File:
Download Dissertation-_Final.pdf
Committee Members:
Denise Sevick Bortree, Dissertation Advisor/Co-Advisor
Marie Hardin, Committee Chair/Co-Chair
Colleen Connolly Ahern, Committee Member
Michelle E Day, Committee Member

5. Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer

open_access
Open Access
Author:
Ruiz, Jessica
Title:
Assessing the persuasive effects of temporal distance and social distance on intentions to volunteer
Graduate Program:
Media Studies
Keywords:
psychological distance
social distance
temporal distance
persuasion
construal level theory
advertising
File:
Download Ruiz_-_Thesis.pdf
Committee Members:
Fuyuan Shen, Thesis Advisor/Co-Advisor
Lee Ahern, Thesis Advisor/Co-Advisor
Francis Erin Dardis, Thesis Advisor/Co-Advisor

7. Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia.

open_access
Open Access
Author:
Williams, Marlon L
Title:
Essays on Two Sources of Market Imperfections: Consumer Search Costs and Consumer Myopia.
Graduate Program:
Economics
Keywords:
Consumer search cost
advertising
non-informative advertising
dynamic advertising
overdraft services
myopic consumers
File:
Download Marlon_L_Williams_Dissertation_Final_Submission.pdf
Committee Members:
Mark John Roberts, Dissertation Advisor/Co-Advisor
Edward James Green, Dissertation Advisor/Co-Advisor
Mark John Roberts, Committee Chair/Co-Chair
N Edward Coulson, Committee Member
Lisa Lipowski Posey, Committee Member
Edward James Green, Committee Chair/Co-Chair

9. The Cognitive Processing of Social Media Ads Containing Etiological Frames of Chronic Pain

open_access
Open Access
Author:
Di Russo, Carlina
Title:
The Cognitive Processing of Social Media Ads Containing Etiological Frames of Chronic Pain
Graduate Program:
Mass Communications
Keywords:
information processing
health communication
social media
advertising
File:
Download Carlina_Dissertation_Final_for_University3.pdf
Committee Members:
Jessica Gall Myrick, Dissertation Advisor/Co-Advisor
Jessica Gall Myrick, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Michael Grant Schmierbach, Committee Member
Denise Sevick Bortree, Outside Member
Anthony Olorunnisola, Program Head/Chair