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Author:

Roostaeian, Yasaman

Title:

BRANDING LEED® TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS

Graduate Program:

Architecture

Keywords:

Consumer-based brand equity
Marketing
LEED
USGBC
Millennials

File:

Download Branding_LEED_to_Millennials-_A_Thesis_by_Y._Roostaeian.pdf

Committee Members:

Ute Poerschke, Thesis Advisor/Co-Advisor
Ralph Angelo Oliva, Committee Member
Loukas N Kalisperis, Committee Member
Lisa Domenica Iulo, Committee Member