1. Faming Hedonic and Utilitarian Product Attributes in Advertisements: The Impact of Regulatory Fit on Persuasion Open Access Author: Lin, Hui-Fei Title: Faming Hedonic and Utilitarian Product Attributes in Advertisements: The Impact of Regulatory Fit on Persuasion Graduate Program: Mass Communications Keywords: Message EffectMessage FramingRegulatory FocusHedonic Product AttributesUtilitarian Product Attributes File: Download Final_dissertation___Hui-Fei_Lin.pdf Committee Members: Fuyuan Shen, Committee Chair/Co-ChairJorge Reina Schement, Committee Chair/Co-ChairMary Beth Oliver, Committee MemberKaren Gasper, Committee Member
2. Advertising painful yet pleasurable experiences: The interaction of hedonic frame and regulatory focus Open Access Author: Liu, Qing Title: Advertising painful yet pleasurable experiences: The interaction of hedonic frame and regulatory focus Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: Hospitality ManagementMarketingAdvertisingConsumer BehaviorRegulatory FocusHedonic Consumption File: Download Liu_Dissertation.pdf Committee Members: Anna S Mattila, Dissertation Advisor/Co-AdvisorAnna S Mattila, Committee Chair/Co-ChairHubert Van Hoof, Committee MemberDavid Allen Cranage, Committee MemberLisa Elizabeth Bolton, Committee Member
