1. THREE ESSAYS ON STRUCTURAL STATE- DEPENDENT MARKETING VARIABLES Open Access Author: Irani Kermani, Roozbeh Title: THREE ESSAYS ON STRUCTURAL STATE- DEPENDENT MARKETING VARIABLES Graduate Program: Agricultural, Environmental and Regional Economics Keywords: Brand Choice ModelsBrand LoyaltyVariety Seekingmixed multinomial logitState Dependent VariablesNonlinear State Dependent VariablesPurchase HistoryHousehold Heterogeneity File: Download Roozbeh_Irani-Kermani-_Dissertation_Final.pdf Committee Members: Edward C. Jaenicke, Dissertation Advisor/Co-AdvisorEdward C. Jaenicke, Committee Chair/Co-ChairDavid G. Abler, Committee MemberYizao Liu, Committee MemberHans Baumgartner, Outside MemberAnthony Mark Kwasnica, Outside Member