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Author:

Jean, Elisabeth

Title:

An Analysis of the Clif Bar & Company brand, LUNA Bar's Equal Pay Campaign

Graduate Program:

Media Studies (MA)

Keywords:

feminist
commodity feminism
marketplace feminism
Pay inequality
Celebrity feminism
Gender marketing
race marketing
Clif Bar & Company
LUNA Bar
Critical Theory
Female athletes
Pay equality
Racial equality
Institutional racism
Narrative analysis
Semiotic Analysis
Friendly-feminism
Corporate feminism
social justice
Social activism
Cause branding
Cause-branding
Black feminism
Western feminism
Feminist critical analysis
Athletes
Pay gap
USWNT
USSF
mainstream feminism
ethics
capitalism
racial justice
women athletes
professional football
professional soccer
soccer

File:

Download Elis._Jean_Final_graduate_thesis_.pdf

Committee Members:

Michelle Rodino-Colocino, Thesis Advisor/Co-Advisor
Amira Rose Davis, Committee Member
Ann Marie Major, Committee Member
Anthony Olorunnisola, Program Head/Chair