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Author:

Bens, Katrina Jane

Title:

Market and Customer Knowledge and the Role of Value in Firm Performance

Graduate Program:

Business Administration

Keywords:

Market orientation
Value
Customer led
PLS

File:

Download KatrinaBens7-17a.pdf

Committee Members:

William T Ross, Dissertation Advisor/Co-Advisor
William T Ross, Committee Chair/Co-Chair
Arvind Rangaswamy, Committee Chair/Co-Chair
Gary L Lilien, Committee Member
John Philip Christman, Committee Member