1. MARKETING ANALYTICS MODELS IN THE NEW DATA ERA Open Access Author: Zhang, Yifan Title: MARKETING ANALYTICS MODELS IN THE NEW DATA ERA Graduate Program: Business Administration Keywords: Marketing AnalyticsMarket SegmentationConsumer Decision ProcessOptimal DesignRobust EstimationDecision Aids File: Download Dessertation_YifanZhang.pdf Committee Members: Duncan King-Hoi Fong, Dissertation Advisor/Co-AdvisorDuncan King-Hoi Fong, Committee Chair/Co-ChairArvind Rangaswamy, Committee Chair/Co-ChairWayne Desarbo, Committee MemberMurali Haran, Outside MemberMargaret Grace Meloy, Program Head/ChairArvind Rangaswamy, Dissertation Advisor/Co-Advisor