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Author:

Meng, Xiao

Title:

Strategic Marketing Behavior of Private Label and Organic Product Firms: A Case Study of the Pre-packaged Salad Sector

Graduate Program:

Agricultural Economics

Keywords:

New product introduction
Social welfare
Private label
Marketing Behavior
Likelihood Ratio Test
Random Coefficient Model

File:

Download thesis_Xiao_Meng_03_25_2013.pdf

Committee Members:

Edward C Jaenicke, Dissertation Advisor/Co-Advisor
Alessandro Bonanno, Committee Member
Spiro E Stefanou, Committee Member
Coenraad Arnout P Pinkse, Committee Member