1. Am I more easily convinced when I am the source? The effect of customization on message processing Open Access Author: Kang, Hyunjin Title: Am I more easily convinced when I am the source? The effect of customization on message processing Graduate Program: Media Studies Keywords: CustomizationPersuasionMessage processingDual process model File: Download Dissertation_kang_FINAL.pdf Committee Members: S. Shyam Sundar, Dissertation Advisor/Co-AdvisorS. Shyam Sundar, Committee Chair/Co-ChairFuyuan Shen, Committee MemberGeorge Anghelcev, Committee MemberJames Dillard, Committee Member