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Author:

Lin, Hui-Fei

Title:

Faming Hedonic and Utilitarian Product Attributes in Advertisements: The Impact of Regulatory Fit on Persuasion

Graduate Program:

Mass Communications

Keywords:

Message Effect
Message Framing
Regulatory Focus
Hedonic Product Attributes
Utilitarian Product Attributes

File:

Download Final_dissertation___Hui-Fei_Lin.pdf

Committee Members:

Fuyuan Shen, Committee Chair/Co-Chair
Jorge Reina Schement, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Karen Gasper, Committee Member