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Author:

Lee, Donghee

Title:

Examining Narrative Persuasive Messages for Hybrid Vehicles

Graduate Program:

Media Studies

Keywords:

Hybrid Car
Marketing
Persuasion
Narrative vs. Statistic

File:

Download Lee_Donghee_MA_FINAL.pdf

Committee Members:

Michel M Haigh, Thesis Advisor/Co-Advisor

Author:

Liu, Qing

Title:

Advertising painful yet pleasurable experiences: The interaction of hedonic frame and regulatory focus

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

Hospitality Management
Marketing
Advertising
Consumer Behavior
Regulatory Focus
Hedonic Consumption

File:

Download Liu_Dissertation.pdf

Committee Members:

Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
Hubert Van Hoof, Committee Member
David Allen Cranage, Committee Member
Lisa Elizabeth Bolton, Committee Member

Author:

Roostaeian, Yasaman

Title:

BRANDING LEED® TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS

Graduate Program:

Architecture

Keywords:

Consumer-based brand equity
Marketing
LEED
USGBC
Millennials

File:

Download Branding_LEED_to_Millennials-_A_Thesis_by_Y._Roostaeian.pdf

Committee Members:

Ute Poerschke, Thesis Advisor/Co-Advisor
Ralph Angelo Oliva, Committee Member
Loukas N Kalisperis, Committee Member
Lisa Domenica Iulo, Committee Member