1. Stock Market's Influence on Marketing and R&D Budgets: Implications for Short Term and Long Term Firm Performance Open Access Author: Chakravarty, Anindita Title: Stock Market's Influence on Marketing and R&D Budgets: Implications for Short Term and Long Term Firm Performance Graduate Program: Business Administration Keywords: Firm RiskMarketing -FinanceMarketing-R&D File: Download Thesis_Anindita_Chakravarty_14_June_2010.pdf Committee Members: Rajdeep Grewal, Dissertation Advisor/Co-AdvisorRajdeep Grewal, Committee Chair/Co-ChairGary L Lilien, Committee MemberMin Ding, Committee MemberTimothy Grant Pollock, Committee MemberKalyan Chatterjee, Committee Member
