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Author:

Kang, Hyunjin

Title:

Am I more easily convinced when I am the source? The effect of customization on message processing

Graduate Program:

Media Studies

Keywords:

Customization
Persuasion
Message processing
Dual process model

File:

Download Dissertation_kang_FINAL.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
George Anghelcev, Committee Member
James Dillard, Committee Member