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Author:

Oh, Jeeyun

Title:

Visualizing, Thinking, and Feeling through Interactivity: Effects of Interactivity on User Engagement, Attitudes, and Beliefs toward Anti-smoking Messages

Graduate Program:

Mass Communications

Keywords:

Interactivity
Interactivity Effects Model
Persuasion
Dual Process Model
User Engagement
Attitudes
Involvement
HCI

File:

Download Jeeyun_Oh_Dissertation_College_of_Communications_v2.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
Mary Beth Oliver, Committee Member
Michael Grant Schmierbach, Committee Member
James Dillard, Committee Member