1. Textual Analysis in Marketing Research: Uncovering Intent from Words Open Access Author: Nagpal, Mayank Title: Textual Analysis in Marketing Research: Uncovering Intent from Words Graduate Program: Business Administration (PHD) Keywords: Text AnalysisComputer Aided Text AnalysisSearch Engine OptimizationTobit ModelLatent Semantic AnalysisStrategic OrientationDigitalizationDigital TransformationSupervised Latent Dirichlet AllocationParts of Speech Tagging File: Download PhD_Dissertation_Mayank.pdf Committee Members: J. Andrew Petersen, Chair & Dissertation AdvisorGary Lilien, Major Field MemberArvind Rangaswamy, Major Field MemberMark Desjardine, Outside Unit & Field MemberBrent Ambrose, Program Head/Chair
