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Author:

Zhang, Yifan

Title:

MARKETING ANALYTICS MODELS IN THE NEW DATA ERA

Graduate Program:

Business Administration

Keywords:

Marketing Analytics
Market Segmentation
Consumer Decision Process
Optimal Design
Robust Estimation
Decision Aids

File:

Download Dessertation_YifanZhang.pdf

Committee Members:

Duncan King-Hoi Fong, Dissertation Advisor/Co-Advisor
Duncan King-Hoi Fong, Committee Chair/Co-Chair
Arvind Rangaswamy, Committee Chair/Co-Chair
Wayne Desarbo, Committee Member
Murali Haran, Outside Member
Margaret Grace Meloy, Program Head/Chair
Arvind Rangaswamy, Dissertation Advisor/Co-Advisor