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Author:

Gill, Manpreet Singh

Title:

Essays on the Causal Analysis of Strategic Marketing Actions

Graduate Program:

Business Administration

Keywords:

Customer Engagement
Alumni Donations
Firm Exit
Online Customer Reviews
Causal Effects
Social Multiplier of Marketing
Strategic Marketing Actions

File:

Download MANPREET_DISSERTATION_FINAL_SUBMITTED.pdf

Committee Members:

Min Ding, Dissertation Advisor/Co-Advisor
Min Ding, Committee Chair/Co-Chair
Gary L Lilien, Committee Member
Shrihari Sridhar, Dissertation Advisor/Co-Advisor
Mark John Roberts, Outside Member
Rajdeep Grewal, Special Member
Shrihari Sridhar, Committee Chair/Co-Chair