1. The Impact of Resource Scarcity Type on Consumer Responses to CSR-related Activities Restricted (Penn State Only) Author: Ye, Tian Title: The Impact of Resource Scarcity Type on Consumer Responses to CSR-related Activities Graduate Program: Hospitality Management (PHD) Keywords: Resource scarcityCulture primingEmotion appealCause scopeDonation intentionCorporate social responsibility File: Login to Download Committee Members: Heyao Yu, Major Field MemberSeoki Lee, Major Field MemberAnna Mattila, Chair & Dissertation AdvisorLisa Bolton, Outside Unit & Field MemberAnna S Mattila, Professor in Charge/Director of Graduate Studies