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Author:

Ye, Tian

Title:

The Impact of Resource Scarcity Type on Consumer Responses to CSR-related Activities

Graduate Program:

Hospitality Management (PHD)

Keywords:

Resource scarcity
Culture priming
Emotion appeal
Cause scope
Donation intention
Corporate social responsibility

File:

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Committee Members:

Heyao Yu, Major Field Member
Seoki Lee, Major Field Member
Anna Mattila, Chair & Dissertation Advisor
Lisa Bolton, Outside Unit & Field Member
Anna S Mattila, Professor in Charge/Director of Graduate Studies