1. BRANDING LEED® TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS Open Access Author: Roostaeian, Yasaman Title: BRANDING LEED® TO MILLENNIALS : A CONSUMER-ORIENTED APPROACH TO THE MARKETING OF GREEN BUILDING CERTIFICATIONS Graduate Program: Architecture Keywords: Consumer-based brand equityMarketingLEEDUSGBCMillennials File: Download Branding_LEED_to_Millennials-_A_Thesis_by_Y._Roostaeian.pdf Committee Members: Ute Poerschke, Thesis Advisor/Co-AdvisorRalph Angelo Oliva, Committee MemberLoukas N Kalisperis, Committee MemberLisa Domenica Iulo, Committee Member
