1. The Emergence of New Categories in Stigmatized Industries: The Case of E-cigarettes Open Access Author: Tharchen, Thinley Title: The Emergence of New Categories in Stigmatized Industries: The Case of E-cigarettes Graduate Program: Business Administration Keywords: CategoriesStigmatized industriesTechnology entrepreneurshipProcessSanitizationStigmatizationDialectical tension File: Download Thinley_Tharchen_Dissertation_Final.pdf Committee Members: Raghu B Garud, Dissertation Advisor/Co-AdvisorRaghu B Garud, Committee Chair/Co-ChairWenpin Tsai, Committee MemberGlen Kreiner, Committee MemberMeredith Christine Doran, Outside Member