1. Doing Good, Doing Bad, and Doing Well: Investigating the Dynamic Effectiveness of Sustainability Strategy Open Access Author: Kang, Charles A Title: Doing Good, Doing Bad, and Doing Well: Investigating the Dynamic Effectiveness of Sustainability Strategy Graduate Program: Business Administration Keywords: sustainabilityCSRmarketingCSOportfolio managementstructural panel VAR File: Download 2-Kang_Charles_Doctoral_Dissertation_July_2014.pdf Committee Members: Rajdeep Grewal, Dissertation Advisor/Co-AdvisorRajdeep Grewal, Committee Chair/Co-ChairDuncan Fong, Committee MemberShrihari Sridhar, Committee MemberSaurabh Bansal, Committee Member