1. Essays In Branding: A Look At Brands Through The Consumers' Eyes Open Access Author: Subba Rao, Puligadda Sanjay Title: Essays In Branding: A Look At Brands Through The Consumers' Eyes Graduate Program: Business Administration Keywords: ConsumerBrands File: Download Sanjay_Subba_Rao.pdf Committee Members: William T Ross, Committee Chair/Co-ChairRajdeep Grewal, Committee Chair/Co-ChairJohann Baumgartner, Committee MemberNaomi S Altman, Committee Member
