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Author:

Marathe, Sampada Sameer

Title:

THE ‘ME’ REVOLUTION IN MEDIATED COMMUNICATION: INVESTIGATING THE PSYCHOLOGY OF COSMETIC AND FUNCTIONAL CUSTOMIZATION

Graduate Program:

Mass Communications

Keywords:

Cosmetic customization
Functional customization
Sense of control
Sense of identity
Intrinsic motivation
Customization
Attitude toward portal
Behavioral intention
User experience

File:

Download Sampada_Marathe_Dissertation_Mass_Comm_2010.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
Fuyuan Shen, Committee Member
Mary Beth Rosson, Committee Member