1. Cutting through the noise while maintaining a privacy-first focus; Enabling marketers to understand the customer journey and improve online trust Open Access Author: Beck, Benjamin Title: Cutting through the noise while maintaining a privacy-first focus; Enabling marketers to understand the customer journey and improve online trust Graduate Program: Business Administration (PHD) Keywords: customer journeyconsumer privacyonline trustgovernance mechanismsBayesian VAR with variable selection File: Download Dissertation_of_Ben_B_Beck.pdf Committee Members: J. Andrew Petersen, Chair & Dissertation AdvisorStefan Wuyts, Major Field MemberJohn Moran, Outside Unit & Field MemberJohn Liechty, Major Field MemberBrent Ambrose, Program Head/Chair
