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Author:

Waddell, Thomas F

Title:

The Bandwagon Effect of Audience Metrics on Media Effects and Enjoyment

Graduate Program:

Mass Communications

Keywords:

Bandwagon Effect
Media Effects
MAIN Model
Agency Affordances
Presumed Influence

File:

Download Waddell_Dissertation_Final.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Mary Beth Oliver, Committee Member
George Anghelcev, Committee Member
James Dillard, Committee Member