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Author:

Choi, Choongbeom

Title:

The role of internal and external reference prices in the lodging industry

Graduate Program:

Hotel, Restaurant, and Institutional Management

Keywords:

reference price
price evaluation
lodging industry

File:

Download Dissertation-FINAL.pdf

Committee Members:

Anna S Mattila, Dissertation Advisor/Co-Advisor
Anna S Mattila, Committee Chair/Co-Chair
David Allen Cranage, Committee Member
Seoki Lee, Committee Member
Lisa Elizabeth Bolton, Committee Member