1. An Investigation on the Importance of Design form and Function: Market Success and Consumer Preference Open Access Author: Kim, Taehyun Title: An Investigation on the Importance of Design form and Function: Market Success and Consumer Preference Graduate Program: Industrial Engineering Keywords: designformfunctionmarket successconsumer preference File: Download PSU_Thesis-Taehyun_8_4_09.pdf Committee Members: GÜL E Okudan Kremer, Thesis Advisor/Co-AdvisorGul Kremer, Thesis Advisor/Co-Advisor