1. INVESTIGATING CONSUMER EMBARRASSMENT IN SERVICE INTERACTIONS Open Access Author: Wu, Luorong Title: INVESTIGATING CONSUMER EMBARRASSMENT IN SERVICE INTERACTIONS Graduate Program: Hotel, Restaurant, and Institutional Management Keywords: fellow customersembarrassmentservice interactionscustomer mishapservice script File: Download lzw136.pdf Committee Members: Anna S Mattila, Thesis Advisor/Co-AdvisorAnna S Mattila, Thesis Advisor/Co-Advisor