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Start Over Committee Member Wesley Edward Donahue Keyword leadership Keyword CMO

Open Access

Author:: Scott, Crystal Jean
Title:: The Dimensions of Marketing Leadership: Exploring Heterogeneity and Relationship with Perceived Effectiveness
Graduate Program:: Business Administration
Keywords:: leadership
CMO
marketing organization
File:: Download Thesis_Final_Crystal_Scott.pdf
Committee Members:: Wayne Desarbo, Committee Chair/Co-Chair
Duncan Fong, Committee Member
Donald C Hambrick, Committee Member
Wesley Edward Donahue, Committee Member

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