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- Author:
- Scott, Crystal Jean
- Title:
- The Dimensions of Marketing Leadership: Exploring Heterogeneity and Relationship with Perceived Effectiveness
- Graduate Program:
- Business Administration
- Keywords:
- leadership
CMO
marketing organization
- File:
- Download Thesis_Final_Crystal_Scott.pdf
- Committee Members:
- Wayne Desarbo, Committee Chair/Co-Chair
Duncan Fong, Committee Member
Donald C Hambrick, Committee Member
Wesley Edward Donahue, Committee Member