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- Author:
- Han, Ju Yeon
- Title:
- Not all advertisements are created equal: The role of construal level on hedonic and utilitarian attributes
- Graduate Program:
- Hotel, Restaurant, and Institutional Management
- Keywords:
- hedonic attributes
utilitarian attributes
construal level theory
- File:
- Download Juyeon_Han-_Final.pdf
- Committee Members:
- Anna S Mattila, Dissertation Advisor/Co-Advisor
Hubert Van Hoof, Committee Member
Seoki Lee, Committee Member
Lisa Elizabeth Bolton, Committee Member
