1. EFFECTS OF SPECIALIZATION OF MEDIA TECHNOLOGY AT MULTIPLE SOURCE LAYERS UPON ONLINE TRUST: THE ROLE OF INFORMATION PROCESSING IN DETERMINING E-COMMERCE ATTITUDES Open Access Author: Koh, Yoon Jeon Title: EFFECTS OF SPECIALIZATION OF MEDIA TECHNOLOGY AT MULTIPLE SOURCE LAYERS UPON ONLINE TRUST: THE ROLE OF INFORMATION PROCESSING IN DETERMINING E-COMMERCE ATTITUDES Graduate Program: Mass Communications Keywords: HCI(Human Computer Interaction)Media equationHSM(Heuristic-Systematic Model)Media effectsSpecializationTrust in E-commerce File: Download K2008.pdfDownload Koh_errata_file.pdf Committee Members: S. Shyam Sundar, Committee Chair/Co-ChairMary Beth Oliver, Committee MemberRichard Denny Taylor, Committee MemberKaren Gasper, Committee Member