1. Essays on Customer Preference Measurement Open Access Author: Xiao, Li Title: Essays on Customer Preference Measurement Graduate Program: Business Administration Keywords: preference measurementfacefacial featureseigenfaceservice innovationpatent File: Download Dissertation_LiXiao.pdf Committee Members: Min Ding, Dissertation Advisor/Co-AdvisorMin Ding, Committee Chair/Co-ChairRajdeep Grewal, Committee MemberMosuk Chow, Committee MemberRobert Collins, Committee MemberFuyuan Shen, Committee Member