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Author:

Wang, Ruoxu

Title:

READING NEWS ON SMARTPHONES: HOW DO MOOD, MODALITY INTERACTIVITY, AND NEWS STORY LENGTH INFLUENCE USER ENGAGEMENT?

Graduate Program:

Mass Communications

Keywords:

smartphone news reading
mood
modality interactivity
news story length
user engagment
persuasion
user experience
human computer interaction

File:

Download Wang_Dissertation_Final.pdf

Committee Members:

Michel M. Haigh, Dissertation Advisor/Co-Advisor
Fuyuan Shen, Committee Member
Mary Beth Oliver, Committee Member
James Dillard, Outside Member
Michel M. Haigh, Committee Chair/Co-Chair

Author:

Ha, Yerheen

Title:

Exploring the disproportionate persuasive impact of melodrama on hostile (vs. favorable) audiences

Graduate Program:

Communication Arts and Sciences

Keywords:

persuasion
narrative
narrative processing
hostile audiences
melodrama
resistance

File:

Download Yerheen_Ha_Dissertation.pdf

Committee Members:

James P. Dillard, Dissertation Advisor/Co-Advisor
James P. Dillard, Committee Chair/Co-Chair
Denise H. Solomon, Committee Member
Lijiang Shen, Committee Member
Mary Beth Oliver, Outside Member

Author:

Li, Ruobing

Title:

CAN INTERACTIVE MEDIA ATTENUATE PSYCHOLOGICAL REACTANCE? A STUDY OF THE ROLE PLAYED BY USER COMMENTING AND AUDIENCE METRICS IN PROMOTING PERSUASION

Graduate Program:

Mass Communications

Keywords:

Psychological Reactance
agency
persuasion
bandwagon cue

File:

Download Dissertation_to_be_submitted_Li.pdf

Committee Members:

S. Shyam Sundar, Dissertation Advisor/Co-Advisor
S. Shyam Sundar, Committee Chair/Co-Chair
Fuyuan Shen, Committee Member
Mary Beth Oliver, Committee Member
James Dillard, Outside Member