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Start Over Committee Member Mary Beth Oliver Committee Member Michael Grant Schmierbach Committee Member S. Shyam Sundar Keyword Sponsored content

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Author:: Kim, Keun Yeong
Title:: Are You Genuine or Acting to Appear Moral? An Experiment Applying Attribution Theory to Investigate the Impact of Inspiring UGC Media on Viewers
Graduate Program:: Mass Communications
Keywords:: Perceived authenticity
elevation
UGC
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Behavioral intentions to share media
File:: Download Karina_Dissertation_Submitted_Revised_July_29.pdf
Committee Members:: Mary Beth Oliver, Dissertation Advisor/Co-Advisor
Mary Beth Oliver, Committee Chair/Co-Chair
Michael Grant Schmierbach, Committee Chair/Co-Chair
S. Shyam Sundar, Committee Member
Matthew Paul Mcallister, Committee Member

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