eTD Explore

Start Over Year 2012 Committee Member Johann Baumgartner Keyword motivation

Open Access

Author:: Garvey, Aaron Michael
Title:: How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance
Graduate Program:: Business Administration
Keywords:: goals
marketing
goal progress
motivation
customer loyalty programs
File:: Download AaronGarvey_DissertationDocument_6-17-12.pdf
Committee Members:: Lisa Elizabeth Bolton, Dissertation Advisor/Co-Advisor
Johann Baumgartner, Committee Member
Margaret Grace Meloy, Committee Member
Richard Alan Carlson, Committee Member

Search