1. MESSAGE FRAMING AND PERSUASION: THE ROLE OF CONSUMERS’ MOTIVATIONS IN PROCESSING FRAMED MESSAGES Open Access Author: Yi, Sunghwan Title: MESSAGE FRAMING AND PERSUASION: THE ROLE OF CONSUMERS’ MOTIVATIONS IN PROCESSING FRAMED MESSAGES Graduate Program: Business Administration Keywords: message framingmotivationpersuasioninformation processing File: Download thesis.yi.pdf Committee Members: Johann Baumgartner, Committee Chair/Co-ChairWilliam T Ross, Committee MemberMargaret Grace Meloy, Committee MemberKaren Gasper, Committee Member
2. How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance Open Access Author: Garvey, Aaron Michael Title: How Consumer Goal Characteristics Determine the Influence of Goal Progress on Goal Perseverance Graduate Program: Business Administration Keywords: goalsmarketinggoal progressmotivationcustomer loyalty programs File: Download AaronGarvey_DissertationDocument_6-17-12.pdf Committee Members: Lisa Elizabeth Bolton, Dissertation Advisor/Co-AdvisorJohann Baumgartner, Committee MemberMargaret Grace Meloy, Committee MemberRichard Alan Carlson, Committee Member
