A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care
Matthew Paul Mcallister, Dissertation Advisor/Co-Advisor Charles Elavsky, Dissertation Advisor/Co-Advisor Fuyuan Shen, Committee Member Jon F Nussbaum, Committee Member
Colleen Connolly Ahern, Dissertation Advisor/Co-Advisor Colleen Connolly Ahern, Committee Chair/Co-Chair Matthew Frank Jordan, Committee Member Fuyuan Shen, Committee Member Eric Robert Hayot, Committee Member
Does message interactivity help or hinder the effects of anthropomorphic online chat agents? Compensation vs. expectation effects in organizational websites
S. Shyam Sundar, Dissertation Advisor/Co-Advisor S. Shyam Sundar, Committee Chair/Co-Chair Denise Sevick Bortree, Committee Member Fuyuan Shen, Committee Member Edgar Paul Yoder, Committee Member